BOUQUET UNITED

Pro Active Idea | ACD | Mr. President

FLOWERS FOR MEN IN THEIR FAVOURITE TEAM COLOURS

In 2024 Father’s Day was fast approaching and it got me thinking about the gifts we buy for our Dad’s. We usually settle for a card and maybe some drink or chocolates. Unlike Mother’s Day, where we’re compelled to buy a beautiful bunch of flowers, making it one of the biggest dates in the calendar for florists. But, flowers are never a consideration for our Dad’s. Speaking to florists they agreed and said they get very little uptake in sales around Father’s Day. So to encourage people to consider buying flowers for their Dad I created Bouquet United - Bouquets for men in their favourite team colours. I then personally went to florists around London to see who would be interested in creating and stocking the bouquets, resulting in a partnership with Bloomsbury Flowers, Lady Flora and Clare Florist. Working with them we created different bouquets using football team colours and promoted them on social media, on their websites and across their store fronts.

Photography by Nick Matthews