Celebratin’ lovin’

Concept - DOOH - Social Posts - Art Direction- DRUM

To support Pride Festivals around the UK, me and my then creative partner Elliott Starr, changed the end line of the world’s most iconic brand.

McDonald's is a brand with inclusivity at its core. It’s proud to have one of the most diverse workforces in the UK, with a policy of employing local people as much as possible. This means their employees are a true reflection of the communities they serve every day.

But how does it show it’s support and celebrate the LGBTQi community during Pride in an authentic way?

To demonstrate McDonald’s support as an ally of the community, we made ‘I’m Lovin’ It’ more about ‘lovin’ than it has ever been before.

The work ran in tube, train and bus stations surrounding UK Pride Festivals and was distributed across McDonald’s Facebook, Instagram, Twitter and Snapchat channels, geo-fenced to the parade locations in London, Brighton and Manchester.

Copywriter: Elliott Starr

Creative Directors: Monty Verdi and Claire Baker