ANTHONY NOLAN - WITHOUT YOU
Platform Idea | Concept | Online Film | Cinema | Art Direction | DRUM |
Platform Idea | Concept | Online Film | Cinema | Art Direction | DRUM |
A new brand platform turning the complex search for a stem cell match into a universal story of finding “the one.”
Anthony Nolan tasked us with driving financial donations, but with little public awareness of the charity, we first had to create a brand platform.
To find a stem cell match, Anthony Nolan searches a global register of donors — it’s like finding a needle in a haystack. Financial support literally funds this search and helps save lives. Without donors, there is no alternative for many cancer patients.
From this came the platform line: “Without you, there is no cure.” A simple way to communicate the vital role donors play in people’s lives, and how donations help find that life-saving match. Creatively, this led us to the kind of ‘match’ everyone understands - romance.
Copywriter: Elliott Starr
Creative Directors: Monty Verdi and Claire Baker
Propensity to give
increased by 300%
Over 40,000+ Website
views in the first week
Made Olivia
Colman cry!
Awards: The British Arrows- Shortlist | The APA awards 2019 - Winner | The Drum Awards Best not for profit campaign- Shortlist | The Drum Social Buzz Awards - Finalist | Brand film awards - Shortlist | Charity Film awards- Silver | Third Sector- Marketing Campaign Of The Year
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Awards: The British Arrows- Shortlist | The APA awards 2019 - Winner | The Drum Awards Best not for profit campaign- Shortlist | The Drum Social Buzz Awards - Finalist | Brand film awards - Shortlist | Charity Film awards- Silver | Third Sector- Marketing Campaign Of The Year 〰️
